Post by aimankhan28012 on Feb 15, 2024 5:27:52 GMT
Question: Olga Razumovska, Columbia University, Graduate School of Journalism, specially for The Moscow Times newspaper. Answers: Vadim Chernets, Sarafannoe Radio Laboratory www.SarafannoeRadio.org - How big in Russia and in Moscow in particular is the interest in using social networks to promote the brand and/or product of one or another company? When did this interest begin to manifest itself in Russia? Is it somehow related to the crisis? There is interest in using social networks to promote brands and products in Russia and in Moscow, and it is constantly growing. There are reasons for this Examples of leading Western companies increase their budget for promotion through social networks every year. A large number of participants in social networks. The popularity of social networks, which bypassed all resources, and competes only with search engines. Decrease in user activity on traditional resources. The interest of commercial structures in social networks in Russia began to appear in the first half of 2008. Interest in social networks is not directly related to the crisis. Interest in Internet marketing in general is connected.
with the crisis, for several reasons. Reduction of advertising budgets, relatively inexpensive advertising on the Internet and the ability to accurately track its effectiveness. - How much more effective is PR and marketing , which is carried out with the help of new media , traditional methods and technologies of marketing and public relations ? Is there any relationship between the size of the company, its reputation and the effectiveness of social media tools media? What is the main advantage of social. networks when promoting the company and/or product. New types of advertising always Italy Phone Number List have an advantage, since the consumer usually stops and pays attention to new and surprising types of advertising. He hardly pays attention to the old ones, due to the effect of habituation and disrespect for advertising as such. The most successful advertising in social networks is advertising organically inscribed in the script of processes and integrated into communication, interface and games. There is a correlation between the size of the company, its reputation and the effectiveness of social media tools. A recognizable brand is always.
easier to promote, and not only in social networks, as it is easier to keep a plane in the air than to take off, and how to make a tenth of a million easier than the first. Also, well-known brands get more returns from advertising on social networks than small companies, because, nowadays, social networks are more often used for pr and branding than for sales promotion. The main advantage of social networks when promoting a company or product is a large number of audiences, and the fact that most of them came to the Internet recently, and came to the Internet through a social network, and have not yet lost their loyalty to Internet advertising. - What is the number of Russian companies that use social. media to promote your brand? Do many of them have a Facebook page or a Twitter account? - What social networks are the most popular among Russian companies and why? For which of the numerous social future advertising and PR networks in Russia? On the websites Odnoklassniki, Vkontakte, My World, and Facebook, there are more than 100,000 groups with the name of a company, which are mostly satellites of the company's website. 99% of them are not interesting and not visited and therefore not effective. Only a small number of groups reach.
with the crisis, for several reasons. Reduction of advertising budgets, relatively inexpensive advertising on the Internet and the ability to accurately track its effectiveness. - How much more effective is PR and marketing , which is carried out with the help of new media , traditional methods and technologies of marketing and public relations ? Is there any relationship between the size of the company, its reputation and the effectiveness of social media tools media? What is the main advantage of social. networks when promoting the company and/or product. New types of advertising always Italy Phone Number List have an advantage, since the consumer usually stops and pays attention to new and surprising types of advertising. He hardly pays attention to the old ones, due to the effect of habituation and disrespect for advertising as such. The most successful advertising in social networks is advertising organically inscribed in the script of processes and integrated into communication, interface and games. There is a correlation between the size of the company, its reputation and the effectiveness of social media tools. A recognizable brand is always.
easier to promote, and not only in social networks, as it is easier to keep a plane in the air than to take off, and how to make a tenth of a million easier than the first. Also, well-known brands get more returns from advertising on social networks than small companies, because, nowadays, social networks are more often used for pr and branding than for sales promotion. The main advantage of social networks when promoting a company or product is a large number of audiences, and the fact that most of them came to the Internet recently, and came to the Internet through a social network, and have not yet lost their loyalty to Internet advertising. - What is the number of Russian companies that use social. media to promote your brand? Do many of them have a Facebook page or a Twitter account? - What social networks are the most popular among Russian companies and why? For which of the numerous social future advertising and PR networks in Russia? On the websites Odnoklassniki, Vkontakte, My World, and Facebook, there are more than 100,000 groups with the name of a company, which are mostly satellites of the company's website. 99% of them are not interesting and not visited and therefore not effective. Only a small number of groups reach.